"The purpose of any product is to improve the story that its user lives in. To change a story, the prerequisite is to first know the original story. Any product development must thus be based on user understanding: users’ working days, their wants and needs."

This thought was a trigger for the development of X8 MIG Welder, Kemppi’s new MIG/MAG welding system. As Kapanen describes in his post, the project was not only about thorough user research and implementing the needs and wants of welders, but also imagining the future of welding and taking the next step in revolutionizing the industry as we know it.

In the end of October 2016, the X8 MIG Welder was finally introduced to the public.

Get behind the scenes of Kemppi's product development and read the full post "Once upon a time in the world of welding, Kemppi created X8" in LinkedIn Pulse.

Jussi Kapanen is an experienced UX professional with a long career in user-driven design. His innovative and analytical mindset has facilitated the development of wide-ranging new products and company functions.